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Selectra is a privately owned company founded in 1986 as a manufacturer and a value added reseller. It has developed, manufactured and marketed computer desktop video and presentation products. It has also developed, integrated, manufactured, marketed and provided customer support for desktop video and presentation products with companies such as Matrox Electronic Systems, Ltd., FAST Electronic U.S., Inc. and AT&T.

It currently provides system integration services for Panasonic Broadcast and Television Systems Company and resells desktop video products. Selectra is a Panasonic Business Partner and a DVC Pro Partner.